CineGround Media Inc.

Camera Rental | Post-Production House

CineGround is a unique camera rental, and post-production house centered around the RED and ARRI Digital Cinema Systems.

CineGround LUT's for your RED

Starting this week, all CineGround RED cameras will come standard with 2 very special LUT's (Look-up-tables) installed on each camera.  These are subtle colour profiles that change the way your image appears on screen while shooting and monitoring.

We've created one look to match that of the ever-popular Arri Alexa Rec 709 look - very useful for those TV-bound commercial productions.  We've also created our very own take on the Rec 709 look - tuned to work perfectly with the RED's existing colour science. 

What's important to remember is that with RED you're always shooting RAW so you don't have to worry about 'burning in' these looks onto your footage.  On the other hand, if you like the look and want to use it as the base-light for your offline rushes, its easy to import the LUT's into RedCine-X to be applied to your transcodes.  

Drop by and have a look for yourself!

Check out these three examples below (stills are from GreenGround's upcoming short, "7h, la mer").  All three shots are taken from the RAW 5k r3d image, with 3 different LUTs applied. 

Why I love Epic + Kowa

Our kit was out recently with Jonathan Bensimon on an international shoot for an major corporation's new campaign. The nature of the aesthetic required A) "Epic" cinemascope style imagery, and B) quick, light and fast shooting styles.   Alexa's and Epic's, Hawk's and Kowa's were tested.  Epic + Kowa was chosen. 


I just love this picture.  It embodies everything that I love about the Epic + Kowa combo.  Imagine doing this with an F65 and Panavision Primo's!!

CineGround Media Inc. | 514-598-1259

160 rue Saint-Viateur Est, #220, Montreal, QC H2T 1A8